According to a report earlier this week in the San Jose mercury news — “Internet commerce continues its robust growth, defying a sluggish economy that’s teetering on recession…”

Citing data from Forrester Research, he said 53 percent of all computer hardware and software sales take place online, along with 30 percent of all toys, video products and auto parts. One survey showed that two-thirds of all Internet users have bought products online.

Read San Jose Mercury News article titled: “No Economic Slowdown On The Internet”

Article includes quotes from:

Ed Garrubbo, chairman of the Electronic Retailing Association – “online sales jumped 17 percent in the first quarter of this year”

Hal Varian, economist – Electronic commerce has grown about 22 percent in the past two years

Robert Atkinson, president of the Information Technology and Innovation Foundation, a non-partisan tech think tank – “The Internet economy is almost counter-recessional…comparisons with past slowdowns are difficult because this is the first downturn in which online commerce has played such a big role.”

Forrester Research – “53 percent of all computer hardware and software sales take place online, along with 30 percent of all toys, video products and auto parts”

How many words have you typed incorrectly in the past 24 hours?

When when was the last time that you licked up a paper dictionary?

It wasn’t that long ago that I kept a paperback dictionary on my desk but I don’t even know if I have a printed dictionary in the office anymore — because I don’t need it.

Nearly every desktop or virtual program that I use has a built-in spell checker – even this blogging tool immediately tells me when it thinks that I have incorrectly spelled a word. (I am so happy that it doesn’t beep me everytime that an error occurs or the neighbors would complain).

If I want to double-check a work I can always type it into the Google box and mother-Google will not only confirm the spelling — it will also define the work for me with a single click.

So why are so many search terms still mis-spelled? Experts cite skipped letters, double letters, reverse letters, skipped spaces, missed key, inserted keys as common reasons for keyword misspellings.

My point: You need to capitalize on “misspellings” because they are opportunities that your competitors probably isn’t using. Does it really matter to you if customer buys a product from you because they misspelled a keyword and happened to arrive at your site because you included that misspelled keyword in your keyword neighborhood? A sales is a sale.

Here are a bunch of “recession marketing” misspellings generated from a free online keyword misspelling generation tool:

ecession marketing, rcession marketing, reession marketing, recssion marketing, recesion marketing, recesion marketing, recesson marketing, recessin marketing, recessio marketing, recession arketing, recession mrketing, recession maketing, recession mareting, recession markting, recession markeing, recession marketng, recession marketig, recession marketin, rrecession marketing, reecession marketing, reccession marketing, receession marketing, recesssion marketing, recesssion marketing, recessiion marketing, recessioon marketing, recessionn marketing, recession mmarketing, recession maarketing, recession marrketing, recession markketing, recession markeeting, recession marketting, recession marketiing, recession marketinng, recession marketingg, ercession marketing, rceession marketing, reecssion marketing, recsesion marketing, recesison marketing, recessoin marketing, recessino marketing, recessio nmarketing, recession amrketing, recession mraketing, recession makreting, recession marekting, recession markteing, recession markeitng, recession marketnig, recession marketign, recessionmarketing, eecession marketing, 4ecession marketing, 5ecession marketing, tecession marketing, gecession marketing, fecession marketing, decession marketing, rwcession marketing, r3cession marketing, r4cession marketing, rrcession marketing, rfcession marketing, rdcession marketing, rscession marketing, rexession marketing, redession marketing, refession marketing, revession marketing, recwssion marketing, rec3ssion marketing, rec4ssion marketing, recrssion marketing, recfssion marketing, recdssion marketing, recsssion marketing, receasion marketing, recewsion marketing, receesion marketing, recedsion marketing, recexsion marketing, recezsion marketing, recesaion marketing, receswion marketing, receseion marketing, recesdion marketing, recesxion marketing, receszion marketing, recessuon marketing, recess8on marketing, recess9on marketing, recessoon marketing, recesslon marketing, recesskon marketing, recessjon marketing, recessiin marketing, recessi9n marketing, recessi0n marketing, recessipn marketing, recessiln marketing, recessikn marketing, recessiob marketing, recessioh marketing, recessioj marketing, recessiom marketing, recession narketing, recession jarketing, recession karketing, recession mqrketing, recession mwrketing, recession msrketing, recession mxrketing, recession mzrketing, recession maeketing, recession ma4keting, recession ma5keting, recession matketing, recession magketing, recession mafketing, recession madketing, recession marjeting, recession marieting, recession maroeting, recession marleting, recession marmeting, recession markwting, recession mark3ting, recession mark4ting, recession markrting, recession markfting, recession markdting, recession marksting, recession markering, recession marke5ing, recession marke6ing, recession markeying, recession markehing, recession markeging, recession markefing, recession marketung, recession market8ng, recession market9ng, recession marketong, recession marketlng, recession marketkng, recession marketjng, recession marketibg, recession marketihg, recession marketijg, recession marketimg, recession marketinf, recession marketint, recession marketiny, recession marketinh, recession marketinb, recession marketinv, erecession marketing, reecession marketing, 4recession marketing, r4ecession marketing, 5recession marketing, r5ecession marketing, trecession marketing, rtecession marketing, grecession marketing, rgecession marketing, frecession marketing, rfecession marketing, drecession marketing, rdecession marketing, rwecession marketing, rewcession marketing, r3ecession marketing, re3cession marketing, r4ecession marketing, re4cession marketing, rrecession marketing, rercession marketing, rfecession marketing, refcession marketing, rdecession marketing, redcession marketing, rsecession marketing, rescession marketing, rexcession marketing, recxession marketing, redcession marketing, recdession marketing, refcession marketing, recfession marketing, revcession marketing, recvession marketing, recwession marketing, recewssion marketing, rec3ession marketing, rece3ssion marketing, rec4ession marketing, rece4ssion marketing, recression marketing, recerssion marketing, recfession marketing, recefssion marketing, recdession marketing, recedssion marketing, recsession marketing, recesssion marketing, receassion marketing, recesasion marketing, recewssion marketing, receswsion marketing, receession marketing, recesesion marketing, recedssion marketing, recesdsion marketing, recexssion marketing, recesxsion marketing, recezssion marketing, receszsion marketing, recesasion marketing, recessaion marketing, receswsion marketing, recesswion marketing, recesesion marketing, recesseion marketing, recesdsion marketing, recessdion marketing, recesxsion marketing, recessxion marketing, receszsion marketing, recesszion marketing, recessuion marketing, recessiuon marketing, recess8ion marketing, recessi8on marketing, recess9ion marketing, recessi9on marketing, recessoion marketing, recessioon marketing, recesslion marketing, recessilon marketing, recesskion marketing, recessikon marketing, recessjion marketing, recessijon marketing, recessiion marketing, recessioin marketing, recessi9on marketing, recessio9n marketing, recessi0on marketing, recessio0n marketing, recessipon marketing, recessiopn marketing, recessilon marketing, recessioln marketing, recessikon marketing, recessiokn marketing, recessiobn marketing, recessionb marketing, recessiohn marketing, recessionh marketing, recessiojn marketing, recessionj marketing, recessiomn marketing, recessionm marketing, recession nmarketing, recession mnarketing, recession jmarketing, recession mjarketing, recession kmarketing, recession mkarketing, recession mqarketing, recession maqrketing, recession mwarketing, recession mawrketing, recession msarketing, recession masrketing, recession mxarketing, recession maxrketing, recession mzarketing, recession mazrketing, recession maerketing, recession mareketing, recession ma4rketing, recession mar4keting, recession ma5rketing, recession mar5keting, recession matrketing, recession martketing, recession magrketing, recession margketing, recession mafrketing, recession marfketing, recession madrketing, recession mardketing, recession marjketing, recession markjeting, recession mariketing, recession markieting, recession maroketing, recession markoeting, recession marlketing, recession markleting, recession marmketing, recession markmeting, recession markweting, recession markewting, recession mark3eting, recession marke3ting, recession mark4eting, recession marke4ting, recession markreting, recession markerting, recession markfeting, recession markefting, recession markdeting, recession markedting, recession markseting, recession markesting, recession markerting, recession marketring, recession marke5ting, recession market5ing, recession marke6ting, recession market6ing, recession markeyting, recession marketying, recession markehting, recession markething, recession markegting, recession marketging, recession markefting, recession marketfing, recession marketuing, recession marketiung, recession market8ing, recession marketi8ng, recession market9ing, recession marketi9ng, recession marketoing, recession marketiong, recession marketling, recession marketilng, recession marketking, recession marketikng, recession marketjing, recession marketijng, recession marketibng, recession marketinbg, recession marketihng, recession marketinhg, recession marketijng, recession marketinjg, recession marketimng, recession marketinmg, recession marketinfg, recession marketingf, recession marketintg, recession marketingt, recession marketinyg, recession marketingy, recession marketinhg, recession marketingh, recession marketinbg, recession marketingb, recession marketinvg, recession marketingv

]]> http://slumpmarketingtips.com/2008/04/26/free-slump-marketing-tactic-capitalize-on-misspellings-free-tools/feed/ 1 johnlawlor http://slumpmarketingtips.com/2008/04/12/slump-marketing-thank-you-marketing-sherpa-for-the-title/ http://slumpmarketingtips.com/2008/04/12/slump-marketing-thank-you-marketing-sherpa-for-the-title/#comments Sat, 12 Apr 2008 18:07:24 +0000 johnlawlor http://slumpmarketingtips.wordpress.com/?p=3 ]]>

Starting in mid-December 2007, the word “recession” began a steep climb in Google search and Google news – a trend that spiked on Jan. 22nd.

Are we in a “recession” at this time? That is a technical question that will continued to be debated until long after we are in a recovery.

Are we in a business “slump?” Most certainly. Should you roll up your marketing carpet and wait it out? Absolutely not.

Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.

Why am I thanking Marketing Sherpa? Well…for the past week I have been doing research for a seminar on how to market during a recession or downturn and looking for a catchy title. Well…this morning I started reading their part 2 of their “Marketing During a Downturn” special report…and there it was in the table of contents — “What Does a Slump Mean.”

There was my title idea: “Slump Marketing” — or possibly “”Slump Marketing — Booming Profits”.

What are you doing to market through this slump? I’d love to hear your thoughts and success stories. You can submit a comment, a trackback or email at john at johnlawlor.com.