Free Tools You Can Use to Prepare For A Recession And Maximize Your Website Traffic Through Tough Times

This article from my S. Florida colleague Jay Berkowitz details the following tips:
1. Companies can maximize web site traffic by using Free Search Engine Optimization techniques.
2. Create a FREE Offer on your site to get leads.
3. Measure the cost to acquire a lead and a sale.
4. Intelligence Tools such as Spyfu.com and Compete.com
5. Take advantage of FREE Internet products like Google Optimizer to improve conversion on your web site.
6. Generate greater awareness for your business or product by using Free or low cost Internet Press Releases.
7. Develop an eNewsletter. eNewsletters are a staple of effective online communications
8. Create a virtual internet sales force using Affiliate Marketing.
9. Build your company’s position on high traffic Social Media sites like Facebook and LinkedIn.
10. Cut out the middle man by selling direct at eBay, Amazon and Yahoo stores.

Read Slump Marketing Tips from Jay Berkowitz of TenGoldenRules.com

http://snipr.com/slt-berkowitz

Marketing strategist, author and speaker Seth Godin blog entry titled: Marketing in a recession makes an interesting point about consumer’s perceptions of recession economics (how a person that needs to downsize the size of their apartment might still buy their coffee at Starbucks) and why marketers need to “figure out how to change the story they are living so that their customers can change the story they tell themselves.”

How many words have you typed incorrectly in the past 24 hours?

When when was the last time that you licked up a paper dictionary?

It wasn’t that long ago that I kept a paperback dictionary on my desk but I don’t even know if I have a printed dictionary in the office anymore — because I don’t need it.

Nearly every desktop or virtual program that I use has a built-in spell checker – even this blogging tool immediately tells me when it thinks that I have incorrectly spelled a word. (I am so happy that it doesn’t beep me everytime that an error occurs or the neighbors would complain).

If I want to double-check a work I can always type it into the Google box and mother-Google will not only confirm the spelling — it will also define the work for me with a single click.

So why are so many search terms still mis-spelled? Experts cite skipped letters, double letters, reverse letters, skipped spaces, missed key, inserted keys as common reasons for keyword misspellings.

My point: You need to capitalize on “misspellings” because they are opportunities that your competitors probably isn’t using. Does it really matter to you if customer buys a product from you because they misspelled a keyword and happened to arrive at your site because you included that misspelled keyword in your keyword neighborhood? A sales is a sale.

Here are a bunch of “recession marketing” misspellings generated from a free online keyword misspelling generation tool:

ecession marketing, rcession marketing, reession marketing, recssion marketing, recesion marketing, recesion marketing, recesson marketing, recessin marketing, recessio marketing, recession arketing, recession mrketing, recession maketing, recession mareting, recession markting, recession markeing, recession marketng, recession marketig, recession marketin, rrecession marketing, reecession marketing, reccession marketing, receession marketing, recesssion marketing, recesssion marketing, recessiion marketing, recessioon marketing, recessionn marketing, recession mmarketing, recession maarketing, recession marrketing, recession markketing, recession markeeting, recession marketting, recession marketiing, recession marketinng, recession marketingg, ercession marketing, rceession marketing, reecssion marketing, recsesion marketing, recesison marketing, recessoin marketing, recessino marketing, recessio nmarketing, recession amrketing, recession mraketing, recession makreting, recession marekting, recession markteing, recession markeitng, recession marketnig, recession marketign, recessionmarketing, eecession marketing, 4ecession marketing, 5ecession marketing, tecession marketing, gecession marketing, fecession marketing, decession marketing, rwcession marketing, r3cession marketing, r4cession marketing, rrcession marketing, rfcession marketing, rdcession marketing, rscession marketing, rexession marketing, redession marketing, refession marketing, revession marketing, recwssion marketing, rec3ssion marketing, rec4ssion marketing, recrssion marketing, recfssion marketing, recdssion marketing, recsssion marketing, receasion marketing, recewsion marketing, receesion marketing, recedsion marketing, recexsion marketing, recezsion marketing, recesaion marketing, receswion marketing, receseion marketing, recesdion marketing, recesxion marketing, receszion marketing, recessuon marketing, recess8on marketing, recess9on marketing, recessoon marketing, recesslon marketing, recesskon marketing, recessjon marketing, recessiin marketing, recessi9n marketing, recessi0n marketing, recessipn marketing, recessiln marketing, recessikn marketing, recessiob marketing, recessioh marketing, recessioj marketing, recessiom marketing, recession narketing, recession jarketing, recession karketing, recession mqrketing, recession mwrketing, recession msrketing, recession mxrketing, recession mzrketing, recession maeketing, recession ma4keting, recession ma5keting, recession matketing, recession magketing, recession mafketing, recession madketing, recession marjeting, recession marieting, recession maroeting, recession marleting, recession marmeting, recession markwting, recession mark3ting, recession mark4ting, recession markrting, recession markfting, recession markdting, recession marksting, recession markering, recession marke5ing, recession marke6ing, recession markeying, recession markehing, recession markeging, recession markefing, recession marketung, recession market8ng, recession market9ng, recession marketong, recession marketlng, recession marketkng, recession marketjng, recession marketibg, recession marketihg, recession marketijg, recession marketimg, recession marketinf, recession marketint, recession marketiny, recession marketinh, recession marketinb, recession marketinv, erecession marketing, reecession marketing, 4recession marketing, r4ecession marketing, 5recession marketing, r5ecession marketing, trecession marketing, rtecession marketing, grecession marketing, rgecession marketing, frecession marketing, rfecession marketing, drecession marketing, rdecession marketing, rwecession marketing, rewcession marketing, r3ecession marketing, re3cession marketing, r4ecession marketing, re4cession marketing, rrecession marketing, rercession marketing, rfecession marketing, refcession marketing, rdecession marketing, redcession marketing, rsecession marketing, rescession marketing, rexcession marketing, recxession marketing, redcession marketing, recdession marketing, refcession marketing, recfession marketing, revcession marketing, recvession marketing, recwession marketing, recewssion marketing, rec3ession marketing, rece3ssion marketing, rec4ession marketing, rece4ssion marketing, recression marketing, recerssion marketing, recfession marketing, recefssion marketing, recdession marketing, recedssion marketing, recsession marketing, recesssion marketing, receassion marketing, recesasion marketing, recewssion marketing, receswsion marketing, receession marketing, recesesion marketing, recedssion marketing, recesdsion marketing, recexssion marketing, recesxsion marketing, recezssion marketing, receszsion marketing, recesasion marketing, recessaion marketing, receswsion marketing, recesswion marketing, recesesion marketing, recesseion marketing, recesdsion marketing, recessdion marketing, recesxsion marketing, recessxion marketing, receszsion marketing, recesszion marketing, recessuion marketing, recessiuon marketing, recess8ion marketing, recessi8on marketing, recess9ion marketing, recessi9on marketing, recessoion marketing, recessioon marketing, recesslion marketing, recessilon marketing, recesskion marketing, recessikon marketing, recessjion marketing, recessijon marketing, recessiion marketing, recessioin marketing, recessi9on marketing, recessio9n marketing, recessi0on marketing, recessio0n marketing, recessipon marketing, recessiopn marketing, recessilon marketing, recessioln marketing, recessikon marketing, recessiokn marketing, recessiobn marketing, recessionb marketing, recessiohn marketing, recessionh marketing, recessiojn marketing, recessionj marketing, recessiomn marketing, recessionm marketing, recession nmarketing, recession mnarketing, recession jmarketing, recession mjarketing, recession kmarketing, recession mkarketing, recession mqarketing, recession maqrketing, recession mwarketing, recession mawrketing, recession msarketing, recession masrketing, recession mxarketing, recession maxrketing, recession mzarketing, recession mazrketing, recession maerketing, recession mareketing, recession ma4rketing, recession mar4keting, recession ma5rketing, recession mar5keting, recession matrketing, recession martketing, recession magrketing, recession margketing, recession mafrketing, recession marfketing, recession madrketing, recession mardketing, recession marjketing, recession markjeting, recession mariketing, recession markieting, recession maroketing, recession markoeting, recession marlketing, recession markleting, recession marmketing, recession markmeting, recession markweting, recession markewting, recession mark3eting, recession marke3ting, recession mark4eting, recession marke4ting, recession markreting, recession markerting, recession markfeting, recession markefting, recession markdeting, recession markedting, recession markseting, recession markesting, recession markerting, recession marketring, recession marke5ting, recession market5ing, recession marke6ting, recession market6ing, recession markeyting, recession marketying, recession markehting, recession markething, recession markegting, recession marketging, recession markefting, recession marketfing, recession marketuing, recession marketiung, recession market8ing, recession marketi8ng, recession market9ing, recession marketi9ng, recession marketoing, recession marketiong, recession marketling, recession marketilng, recession marketking, recession marketikng, recession marketjing, recession marketijng, recession marketibng, recession marketinbg, recession marketihng, recession marketinhg, recession marketijng, recession marketinjg, recession marketimng, recession marketinmg, recession marketinfg, recession marketingf, recession marketintg, recession marketingt, recession marketinyg, recession marketingy, recession marketinhg, recession marketingh, recession marketinbg, recession marketingb, recession marketinvg, recession marketingv

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Every author knows that to market a successfully market a book these days you need a “platform” if you are going to successfully market your book.

Larry King and Chris Matthews have a ‘platform’ (TV) that gets their name, face and ideas in front of lots of people on a regular basis – and they sell lots of books.

NOTE – I know that you might not be an author — but please stay with me on this one — this is an important strategy for almost all businesses.

While hosting a TV show is a great platform — most authors have to settle for appearing on other people’s platforms (other people’s TV programs)…and if you appear on enough TV or radio programs you have created a de-facto “platform” because people get to know your name and might recognize your book’s title.

So, how do you get your own platform? I know of people that buy time on TV stations (think infomercials) or book (pay-per-play) radio time on a local radio station. Their “platform” is expensive and business results are hard to quantify (are these customers buying my product because of my radio show or my newspaper ads?).

Earlier today I created my own internet radio show — a show called “Slump Marketing Tactics & Tips” — I setup my FREE account while listening to another marketing expert’s internet radio show! Here is the link: http://www.blogtalkradio.com/OnlineStrategist

Now, I don’t want to mis-lead you here — I’m talking about business information radio programs — not political talk shows.

What will you talk about on your own internet radio program? That’s simple — Whatever interests your customers or prospects! You or someone else in your company is an expert…right?

Not an expert — then interview the experts.

Don’t want to talk for 60 minutes — then schedule your program for 15 minutes — that’s what I have done — 15 minutes of quality, no-nonsense information broadcast weekly (or even monthly) will build a great library archive that will be available 24/7 to anyone with an internet connection — worldwide.

Think about it — your own broadcast platform and it is free.

BTW – the show that I was listening to earlier was from Mark Hendricks.

A recession can certainly be considered a “slump” but a “slump” doesn’t have to be a recession.

So, what kinds of “slumps” can a business encounter?

• A slump caused by the economy
• A slump in your industry sector
• A slump caused by company management

Which type of slump are you experiencing right now and how are you dealing with it with your marketing? The comment box is open and awaiting your thoughts.

Cheers,

John Lawlor – Boca Raton, FL

Starting in mid-December 2007, the word “recession” began a steep climb in Google search and Google news – a trend that spiked on Jan. 22nd.

Are we in a “recession” at this time? That is a technical question that will continued to be debated until long after we are in a recovery.

Are we in a business “slump?” Most certainly. Should you roll up your marketing carpet and wait it out? Absolutely not.

Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.

Why am I thanking Marketing Sherpa? Well…for the past week I have been doing research for a seminar on how to market during a recession or downturn and looking for a catchy title. Well…this morning I started reading their part 2 of their “Marketing During a Downturn” special report…and there it was in the table of contents — “What Does a Slump Mean.”

There was my title idea: “Slump Marketing” — or possibly “”Slump Marketing — Booming Profits”.

What are you doing to market through this slump? I’d love to hear your thoughts and success stories. You can submit a comment, a trackback or email at john at johnlawlor.com.