This article from Marketing Sherpa does a good job outlining how is being used successfully for marketing: (warning this article is not free after May 23)

“Twitter is a social networking and micro-blogging service that costs nothing for users to access and little effort to keep in touch with busy friends. It can also help you build your brand or brand you as an expert.

Here’s a guide to help you get started ‘tweeting’ that includes 10 strategies to market your company and 5 to market yourself, plus lots of useful links.”

My Twitter url is: www.twitter.com/jlawlor — come on by.

Starting in mid-December 2007, the word “recession” began a steep climb in Google search and Google news – a trend that spiked on Jan. 22nd.

Are we in a “recession” at this time? That is a technical question that will continued to be debated until long after we are in a recovery.

Are we in a business “slump?” Most certainly. Should you roll up your marketing carpet and wait it out? Absolutely not.

Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.

Why am I thanking Marketing Sherpa? Well…for the past week I have been doing research for a seminar on how to market during a recession or downturn and looking for a catchy title. Well…this morning I started reading their part 2 of their “Marketing During a Downturn” special report…and there it was in the table of contents — “What Does a Slump Mean.”

There was my title idea: “Slump Marketing” — or possibly “”Slump Marketing — Booming Profits”.

What are you doing to market through this slump? I’d love to hear your thoughts and success stories. You can submit a comment, a trackback or email at john at johnlawlor.com.