Here is a request that I put out earlier this week via Peter Shankman’s great HARO list.

Summary: Marketing in a downturn or recession — will online marketing tactics make this downturn/recession different?

Name: John Lawlor

submit your opinion or tips via email

Title: Webinar producer

Media Outlet/Publication: Webinar for AMA (American Marketing Association), S. Florida plus a .pdf tipsheet

Query: Conventional wisdom is that marketing is the first thing that companies reduce whenever a downturn or recession looms – but, there seems to be a buzz that Internet marketing will refute that conventional wisdom.

I am looking for tips from people that view the downturn/recession as a competitive advantege and not a time to market less.

I am putting together a webinar program on Recession Marketing Tips. (credit will be given to tipster in the .pdf tipsheet and the website)

Please indicate if you are available for a brief telephone interview in your email.

Cheers,

John Lawlor – CEO Nexus Seminars

Starting in mid-December 2007, the word “recession” began a steep climb in Google search and Google news – a trend that spiked on Jan. 22nd.

Are we in a “recession” at this time? That is a technical question that will continued to be debated until long after we are in a recovery.

Are we in a business “slump?” Most certainly. Should you roll up your marketing carpet and wait it out? Absolutely not.

Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.

Why am I thanking Marketing Sherpa? Well…for the past week I have been doing research for a seminar on how to market during a recession or downturn and looking for a catchy title. Well…this morning I started reading their part 2 of their “Marketing During a Downturn” special report…and there it was in the table of contents — “What Does a Slump Mean.”

There was my title idea: “Slump Marketing” — or possibly “”Slump Marketing — Booming Profits”.

What are you doing to market through this slump? I’d love to hear your thoughts and success stories. You can submit a comment, a trackback or email at john at johnlawlor.com.