Request for examples and tips on “recession marketing”

Marketing in a downturn or recession — will online marketing tactics make this downturn/recession different? I’m looking for your opinion.

“Slump Marketing” - Thank you Marketing Sherpa for the title

Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.