Posted on April 24, 2008 by johnlawlor
The key takeaway for advertisers is that the context in which an ad is served is at least as important as the ad itself. It’s no different than traditional direct marketing; the list is the most important variable in a successful campaign.
Marketing Sherpa - chart of the week
Filed under: Marketing Sherpa research, What Works When, recession marketing | Tagged: marketing sherpa, online roi, online marketing tactics, What Works When, contextually targeted, behaviorally targeted, text-llink, affiliate marketing, rich media ads, pop-ups pop-unders, website banners, marketing sherpa chart of the week | No Comments »
Posted on April 12, 2008 by johnlawlor
Recessions have traditionally not been a friend of marketing — but I believe that savvy online marketers will discover that Internet marketing provides ample opportunities to prosper and profit during any slump or recession that weren’t readily available in the last slump/recession.
Filed under: recession marketing | Tagged: online marketing, marketing in recession, Internet marketing, guerrilla marketing, recession marketing, slumpmarketing, slump marketing, recession 2008, john lawlor, johnlawlor.com, marketing tips, marketing sherpa, marketingsherpa.com | No Comments »
