Marketing strategist, author and speaker Seth Godin blog entry titled: Marketing in a recession makes an interesting point about consumer’s perceptions of recession economics (how a person that needs to downsize the size of their apartment might still buy their coffee at Starbucks) and why marketers need to “figure out how to change the story they are living so that their customers can change the story they tell themselves.”
Filed under: recession marketing | Tagged: consumer buying patterns in recession, consumer perceptions, marketing in a recession, recession marketing, Seth Godin, slump marketing
