When was the last time that you donated to some cause and found that you were so engaged by a web-based thank you page that you were ready to start promoting the cause to your entire email list?
The Obama campaign has managed to do just that with their “thank you for donating” page. (view Barak Obama viral video on thank you page for donating page)
What does this have to do with slump marketing tips? Short Answer: the Obama video may be start studded but the technique is very simple (it is mostly a series of portraits of supporters filmed against a neutral background) and doesn’t require a much of a budget or skill to produce…you could even use a series of still images from your digital camera — perhaps of people holding signs that support your company or organization.
I was impressed by the simplicity of the concept that I emailed my wife, the development director for a non-profit natre center, a link to the viral video along with a few ideas about how they could use incorporate a “I love being a member of this place” video on their donation thank you page.
disclaimer — this posting shouldn’t be taken as a political endorsement — I found out about this video from Ann Holland of MarketingSherpa’s blog. click here to read Ann Holland’s post about the Obama thank you page
Filed under: recession marketing | Tagged: Ann Holland, innovative thank you page, learning marketing from politicians, MarketingSherpa, Obama viral video, polical marketing, viral video, web 2.0 video
